Merch, Mind Games, and the Serious Proximity Buzz
JAMIE BRYAN • “It’s the center of the earth,” Lennon said famously. And so inevitably Beatlemania returned to New York, bringing 60s-era good vibes not only to the cavernous convention spaces of Manhattan’s Grand Hyatt, but even to its sterile, airport-style lobby bar. Where the locals were gleefully engaging in a quaint little custom they picked up from Peter Minuit, the fleecing of the rubes. The "OB-LA-DI OB-LA-OLIVES" were $6. The chef's selection of artisan charcuterie and local cheeses ("MAXWELLS SILVER PLATTER") was $16. A buck less got you either the "MAGICAL MYSTERY HUMMUS" or the "FREE AS A BIRD WINGS". All branding [...]