Michael Gerber
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This edition is in a lot better condition than mine is.

Like many a second-generation fan, I thrilled to Nicholas Schaffner’s book The Beatles Forever. (Which can be viewed in its entirety here!) Some years ago, when my mom was cleaning out the family homestead on Forest Avenue in Oak Park, she handed me a box of Beatles stuff salvaged from my old room—LPs, posters, and books all still scented with my desperate teenaged dreams. Of my shelf-full of Beatle books, I kept only five—SHOUT!, John Lennon: One Day at a Time (since pitched), the Hunter Davies bio, Rolling Stone‘s The Beatles (with the Andy Warhol cover, seems to be rare?), and The Beatles Forever.

I’m looking at it now, thirty Christmasses after that, and nearly 50 since my grandma slipped it under our tree. The book is in pieces; I read The Beatles Forever over and over until it literally fell apart. But I loved it so, all the loose signatures are still present, pressed carefully between a dust-jacket that is only slightly torn.

“Pleasantly surprised by the surge of interest in his clients, Martin decided the world was ready for a Beatle album. But the record company was still taking no chances: all the songs had to be recorded and ready in a single day, February 11, 1963.
With Martin at the controls of the two-track tape machine, the Beatles—two of them suffering from mid-winter colds—were obliged to tear through an assortment of Lennon-McCartney originals and six recent American favorites, all of which they had been showcasing in concert…”

Yeah yeah yeah. We all know the story now, down to all its little details like John slugging milk to get his voice through “Twist and Shout,” but nobody knew the story then, In 1978, Beatles music was still everywhere, but it was difficult to piece together exactly what had happened. Imagine that! There was no Anthology; no Lewisohn or Spitz or Norman or even Albert Goldman. There were microfiche of Rolling Stone in your local library, which maybe had the Lennon Remembers paperback, but not much more. It was still an oral story, mostly—my Aunt could tell me what it was like to see the Fabs at Busch Stadium in 1966, but…what happened in India? She didn’t know. Who was Brian Epstein, really? That was all still in the vaults, and in the diaries and heads of the people who lived it. Back in 1978, George Martin still had dark hair.

The Beatles Forever, like The Compleat Beatles (which I’ve posted about here), was one of the first attempts to tell the story in all its sweep and glory. But unlike the McDowell documentary—a portentous, weirdly chilly movie released in the bleak eighteen months after Lennon’s murder, The Beatles Forever was hopeful. It embodied those expectant years between Wings’ triumphant 1976 tour and Lennon’s murder, a time when a Beatles reunion wasn’t only possible, but seemed likely. Being a fan back then wasn’t totally an historical exercise, but an investment in the future.

Schaffner’s book was exactly what my Beatle-crazed nine-year-old mind craved: what happened. The whole story lucidly told, from Sullivan to SNL, with pictures. A couple years later, walking giddily through the bowels of the O’Hare Hilton, I realized that The Beatles Forever was a Beatles convention on paper.

Looking at the book tonight, I’m struck by how purely it’s a core sample of late-Seventies Beatlefan opinion—something wonderful had happened, we knew that. But we didn’t know how singular it was yet. And we didn’t yet know the story was over.

Today, when lots of fans sniffily reject “the Standard Narrative” in favor of a Beatles story that works better for them, it’s impossible to explain how information-starved fans were back then. Impossible to describe how important this book was, not today where any unreleased track is two clicks away on YouTube. But if facts were hard to come by in 1978, they were also weirdly…free. Apple was more a hippie relic than a media behemoth; the idea that Disney would touch anything so countercultural was absurd. There weren’t yet billions of future streaming dollars riding on sanitizing what the Beatles really did in Hamburg. The Beatles Forever is pure fandom; one smart, knowledgable fan putting the story together. A pure core-sample of mid-Seventies Beatlefan opinion.

Okay, yeah, but why am I writing about The Beatles Forever tonight? Because I just stumbled on Wally Podrazik’s lovely little memory of Schaffner. He lived in my old neighborhood in the West Village, but died of AIDS four years before I got there. Loved your book, man—hope enough people told you how wonderful it was.

Do any of the rest of you know The Beatles Forever? Did anyone else meet Nick Schaffner? I hope you shook his hand for the both of us.